Logo Design for Your Concessions Business

Have you created an identity for your concessions business yet? Have you thought much about how you want to be recognized by your customers and competition? It’s important to factor that question into your decision making process when it comes to designing a logo for your business.

David Ogilvy, who is widely considered the “father of modern advertising”, had four major principles that he adhered to in every facet of his business. These four principles not only apply to designing your logo, but also carry over into many other areas of your business. These four principles are research, professional discipline (knowledge), creative brilliance and results for clients (customers).

To learn more about his principles as they are applied to logo design, click here. This article is an in-depth look at some critical components of great logo design.