Thursday, December 6, 2007


Inspiration


Occasionally we will feature an article here about a concessions business to function as ‘inspiration’ for our readers. David Ogilvy, who is widely considered the father of modern advertising, collected ideas and tidbits of knowledge. He categorized them and called them “magic lanterns.”

It’s always helpful to see how someone else works and operates their business. Every little tidbit of knowledge and information can serve as assistance to you in the operation of your own business. The article here discusses a cotton candy vendor in New Mexico. Apparently he has been in the same location for many years and has maintained consistency in his product (extremely important).

Take a moment and read the article…”you learn something new everyday.”

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