Monday, April 28, 2008

Creating a Logo for your Concessions Business

Brand recognition is critical to the success of any business. While your business may be small, creating an image for your business is still incredibly important.

Logo creation should be considered a necessary step for any concessions company. While it is an added expense, in the long run it will give your business credibility and a great marketing tool. It will also serve as a great visual reminder of high quality, tasty treats for your customers!

There is a lot of great information on the Internet about logo design. One great resource is a series of articles at Web Design Ideas. The articles are based on advertising principles laid out by David Ogilvy who is widely considered the "father of modern advertising." The articles are designed to help both business owners and designers in the creation of good, appealing logos.

Look for future articles regarding marketing and branding soon!

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