Tuesday, October 27, 2009

Get Shaved and Their Unique Use of Twitter

Get Shaved is a mobile Hawaiian Shaved Ice company based in Southern California and primarily services the San Fernando Valley and Los Angeles area. In addition to their mobile shaved ice truck, they also do private catered parties and they have a cart at Universal Studios CityWalk that features a limited version of their menu.

What's important to note though is their creative use of Twitter. Every day, several times a day, they update their followers on Twitter (over 2,200 of them) along with the rest of the 'Twitterverse' with the location of their shaved ice truck. For example, here is one of their previous tweets:

"10/25: 11a-2p @ Eagle Rock Farmers' Market - 2700 Colorado Blvd (Eagle Rock Plaza)"

They have created quite a following for themselves in this manner. It's a unique method of doing business and it seems to be catching on. For example, if you do a search on Twitter for GetShaved, you'll notice people (potential customers) asking them where they'll be next, commenting on their favorite menu item or flavor, recommending people go and try a shaved ice, etc.

Anyhow, I'd recommend that you read this article that I found and then visit the Get Shaved website. If you're on Twitter, I'd recommend that you follow them and see what they are up to and LEARN. :)

No comments: