Monday, September 29, 2008

Creative Marketing

We've talked about creative marketing ideas several different times here in the blog. I feel that it marketing your business really can't be emphasized enough. Creating and keeping customers is the lifeblood of your business.

Previously, we have discussed the importance of "Free Day" for our own shaved ice stand years ago. Because of the tremendous impact it had on our own business, we at strongly encourage the owners of shaved ice and snow cone stands to do the same thing.

If you think it's a crazy idea, here's another interesting tidbit about a guy who basically did the same thing:

"H.J. Heinz (2002 revenues of $9.4 billion) gave away samples of his pickles at the 1893 Chicago World's Fair. His booth was stuck in a low-traffic location, so he hired kids to pass out tickets that promised a free souvenir for visiting his booth to get a pickle."

Maggie Overfelt, "A World (Fair) of Invention"
Fortune Small Business (April 2003)

As you are looking to your opening day for the Spring of 2009, I would encourage you to consider opening up the season with a free day. It's a great way to kick off the season by rewarding loyal customers and attracting new ones at the same time.

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